The bug has been around in Ethiopia for more than 60 years. Long enough to become a family legacy. They symbolize the nostalgic 60s and 70s. Most of the VW Beetle owners get their Bug from a family member. We usually hear stories like my dad was driving this car, my brother used to have one or my uncle gave it to me and so on. This peculiar story makes it different and the attachment it has with family lineage keeps the Bug rolling.
People choose to drive VW Bug, even when they don’t have too. There is no any other reason than a pure passion for 1970’s Bug to be on the street today. Also let’s not forget about those Bugs who sit in their owner’s house like a queen, cleaned and maintained every day like they are in the museum.
We started the movement to inspire and support VW Beetle owners and to talk about The Bug in general. Right now its active on Twitter, Telegram, Facebook and Instagram. The overall Social Media Campaign already got more than 100K reaches and engagements. Moreover, we are building a website/blog specifically for this cause. The community is growing fast beyond our expectation.